The General Insurance Socials
Agency: BBDO Chicago
For The General, I wrote social built to blend into the feed instead of barging into it. Lo-fi, ASMR, trend comedy. Insurance that finally learned to read the room.
The series also went cosmic with a zodiac-inspired run, matching each astrological sign to the insurance habits you absolutely would have.
Creative Directors: Cassidy Buzzin and Jon Leachman
Art Directors: Sophia Fuselier and Anthony D'Alessandro
Copywriters: Leslie Watkins
