Spending a decade in LA comedy clubs taught me how to read a room faster than I sprint to the car when someone says 'Costco run'. These days, I write headlines that follow the same rules as a perfect joke—you need your team's trust to take risks and your audience's trust to land the punchline. I create content with the same care and excitement as I do when buying 48 chapsticks (that I will find in random drawers for the next decade).