M&M’s

Agency: BBDO Chicago

THREE FLAVORS ENTER. ONE GETS BAKED.

A campaign for the M&M's Bakery Collection Flavor Vote. To get people to try all three flavors and crown a favorite, we entered the M&M's characters into a baking competition. They think they're judging the pastries. They have no idea they're auditioning to become one. Writing for these iconic characters was a career highlight, and a throwback to my sketch days.